The EMEA/APAC Marketing Manager will be responsible for working with the Global Marketing team and Sales team members to formulate and execute integrated marketing programs to generate pipeline and build brand awareness in the EMEA and APAC markets.
The position requires partnering cross-functionally to coordinate marketing communications, campaigns, and events to generate engagement and new opportunities. This position will report to the CMO.
Responsibilities Duties:
Source, plan, manage, and execute marketing programs, primarily in support of product awareness, engagement and demand generation targets
Partner with Sales, Marketing and Alliance teams to identify objectives, craft strategy and project plans to deliver effective integrated marketing programs and customer experiences
Leverage data and insights to understand and identify target audience segments (i.e. decision makers, influencers, hosts, attendees, etc.), customizing marketing approach accordingly
Manage all aspects of regional program execution (concept, deployment, measurement, optimization) working cross-department to coordinate tactics and to deliver on-time, on-budget
Partner with Technical teams and Content Writer to develop messaging and marketing content for product awareness, education, thought leadership and demand generation
Create, source and distribute content where necessary, for example (but not limited to) writing and managing customer communications, email nurtures, digital ads and social media campaigns to drive awareness, demand generation and product adoption
Establish KPIs, create review cycle, and provide insights on customer behavior to continually optimize program success and introduce new marketing channels
Analyze and evaluate programs and strategies to determine current and predict future performance and effectiveness
Key Skills:
BA/BS degree or equivalent work experience
5+ years of experience running integrated marketing programs
Experience and success working in a cross-functional organization, and with a global mindset
Strong program/project management skills are a must
Team player with strong interpersonal skills
Excellent verbal and written communication skills
Strong strategic thinking, leadership, communication, and analytical skills required
Ability to thrive in a fast-paced, high-growth environment
Some travel required
Experience in technology is preferred including SAP and Cloud
Experiance Qualifications:
BA/BS degree or equivalent work experience
5+ years of experience running integrated marketing programs
Experience and success working in a cross-functional organization, and with a global mindset
Strong program/project management skills are a must
Team player with strong interpersonal skills
Excellent verbal and written communication skills
Strong strategic thinking, leadership, communication, and analytical skills required
Ability to thrive in a fast-paced, high-growth environment
Some travel required
Experience in technology is preferred including SAP and Cloud
Benefits:
Benefits: This may include training, health, insurance, commuting support, lunch service etc.