Crm Associate
Job Description
Working as a CRM Associate - Customer Analytics, you will support the Customer Analytics and CRM teams in analyzing customer data and generating insights to improve engagement, retention, and lifetime value across GCC and USA markets. The role focuses on assisting with campaign analysis, customer segmentation, reporting, and supporting personalized communications across email, app, SMS, and other channels.
What you'll need to succeed
- Strong analytical and problem-solving skills.
- Advanced customer segmentation, behavioral analysis, and predictive modeling.
- Experience with customer experience (CX), user experience (UX), and media performance analytics.
- Data querying skills via SQL, GBQ, Python.
- Ability to work collaboratively in agile, cross-functional environments.
- High attention to detail with speed, accuracy, and adaptability.
- Understanding of customer behavior patterns, especially within the GCC region.
- Strong commitment to data integrity, governance, and ethical use of analytics.
Responsibilities Duties:
You will work with different customer data sources to help understand customer behavior, measure campaign performance, and contribute insights that improve the overall customer experience and support business growth.
- Work with large, diverse data sets including transactional data, app usage, web behavior, eCommerce data, retail data, and qualitative inputs across GCC and USA markets.
- Execute CRM campaigns across email, SMS, app push, clienteling, and WhatsApp to achieve KPIs.
- Maintain automated customer journeys, lifecycle flows, and trigger-based communications.
- Partner with trade, content, creative, and digital marketing teams to ensure campaigns align with brand tone and objectives.
- Leverage customer data to create targeted segments based on behavior, demographics, and purchase patterns.
- Execute cross-functional personalization strategies that improve engagement, conversion, and retention.
- Support loyalty program activities (e.g., MUSE) by integrating segmentation and tailored offers to acquire and retain clients via group initiatives.
- Monitor campaign KPIs (engagements, conversion, revenue uplift, unsubscribe rates).
- Prepare weekly and monthly reports on CRM performance for stakeholders.
- Work closely with analytics, digital marketing, and trade teams to align CRM with broader growth goals.
- Support testing strategies (A/B and multivariate tests) to optimize campaign performance.
- Upskill wider team on all customer analytics matters.