Senior Brand Executive
Job Description
We are seeking a passionate and commercially driven senior brand executive to support the growth of our beauty portfolio across both e-commerce and brick-and-mortar retail channels. This role sits at the intersection of marketing and commercial functions, playing a key role in executing brand strategies, driving visibility and sell-in, as well as optimizing sell-through across all touchpoints.
What you'll need to succeed
- 3-5 years of relevant experience in brand marketing and key account management, ideally in the beauty or FMCG industry.
- Strong understanding of both offline retail and e-commerce dynamics.
- Leadership skills - this role will manage 2 people.
- Excellent negotiation, communication, and project management skills.
- Analytical mindset with high proficiency in Excel and performance tracking tools.
- Creative thinker with strong attention to detail.
- Fluency in English; Arabic is a plus.
Responsibilities Duties:
- Brand execution: Develop and execute localized marketing and commercial strategies/plans tailored to domestic and travel retail markets, including in-store activations, digital campaigns, and promotional calendars.
- E-commerce management: Oversee e-commerce performance by optimizing visibility, pricing strategies, and driving both sell-in and sell-out, market share, and ranking through campaigns and activations.
- Sales & performance tracking: Monitor sales performance across channels, analyse sell-out data, and support monthly brand forecasting efforts.
- Formulate, negotiate & drive yearly agreement and joint business plans with key retail partners to drive profitability and growth.
- Manage forecasting, bottom-up planning, and new product development analysis across retail and distribution partners.
- Leadership & coordination: Lead a team of 2 marketing coordinators and ensure cross-functional coordination between internal teams, agencies, and suppliers to execute brand campaigns and retail activations - ensuring successful commercial impact across activations.
- Liaise with cross-functional teams including supply chain, commercial, and customer service to ensure seamless operations.
- Competitor monitoring: Stay up to date with market trends, competitive activity, and consumer behaviour, providing insights and recommendations to management and global teams to act upon.