Digital Marketing Executive
Job Description
A Digital Marketing Executive is responsible for promoting a company's products or services online, generating leads, increasing website traffic, and improving brand visibility.
- Bachelor's degree or diploma in Marketing, Business, Communications, or a related field is preferred.
- 0–2 years of experience for junior positions; experienced candidates can target specialist/executive roles.
- Good English communication and writing skills.
- Basic knowledge of SEO, Google Ads, Meta Ads, social media marketing, and content creation.
- Analytical and creative thinking.
- Knowledge of Canva, WordPress, Google Analytics, and Excel is an advantage.
Responsibilities Duties:
- Plan and execute digital marketing campaigns.
- Manage social media accounts such as Instagram, Facebook, LinkedIn, and TikTok.
- Create and schedule posts, videos, and other marketing content.
- Run and monitor Google Ads and social media advertising campaigns.
- Perform SEO activities to improve website rankings.
- Conduct keyword and competitor research.
- Manage email and WhatsApp marketing campaigns.
- Track website traffic, leads, conversions, and campaign performance.
- Use tools such as Google Analytics, Google Ads, Meta Ads Manager, Canva, and Excel.
- Prepare weekly/monthly marketing reports.
- Coordinate with sales and content teams to generate leads.
- Test different advertisements and campaigns to improve results.
- Keep up with current digital marketing trends.