E-Commerce Manager
Job Description
A leading fashion group in Kuwait, known for its growing international portfolio of women’s apparel.
Qualifications:
- Min 5 years of relevant experience in e-commerce, digital growth, CRM, performance marketing or online commercial management, preferably within fashion, luxury retail.
- Strong experience working with a large-scale fashion/lifestyle e-commerce business or marketplace.
- Strong hands-on knowledge of CRM, customer segmentation, lifecycle marketing, loyalty, retention and marketing automation.
- Strong understanding of performance marketing, customer acquisition, CRO, digital merchandising, UX/customer journey and e-commerce analytics.
Responsibilities Duties:
- Own the e-commerce growth strategy and commercial performance, driving online revenue, traffic, conversion, AOV and profitability.
- Lead CRM, customer lifecycle and retention strategies, including segmentation, loyalty, personalization, email/SMS and marketing automation.
- Manage digital acquisition and performance marketing, optimizing paid channels, CAC, ROAS, conversion funnels and overall customer journey.
- Collaborate with Buying, Merchandising, Marketing, IT and Operations on online trading, product launches, promotions and continuous platform optimization.