CRM Manager
Job Description
A Dubai-based enterprise, with a continuously growing portfolio of various industries including luxury fashion, couture accessories, and lifestyle brands.
Qualifications:
- Proven hands-on experience managing CRM/clienteling activities end-to-end, including POS data extraction and cleaning, customer segmentation, campaign execution, and store-level implementation.
- Advanced Excel skills required, with SQL or equivalent experience working with raw POS data strongly preferred; comfortable working independently in a build-from-scratch environment.
- Working knowledge of WhatsApp Business and CRM platforms such as Zoho, HubSpot, Salesforce, or clienteling apps, with practical familiarity with UAE PDPL/data-privacy compliance.
Responsibilities Duties:
- Audit, extract, and clean customer data from POS across all stores; build and maintain a single unified client database
- Design and run RFM segmentation (VIP, repeat, lapsed, one-time tourist) and produce monthly insights for management: top-client revenue concentration, reactivation opportunities, brand cross-shopping
- Build and run clienteling programs via WhatsApp Business and email: post-purchase follow-up, new-arrival outreach, lapsed-client reactivation, VIP event invitation.
- Ensure all data capture and outreach comply with UAE PDPL requirements, including consent and opt-out management; select and implement a low-cost CRM/clienteling tool suitable for the business scale, manage it end-to-end, and track ROI through repeat rate, reactivation revenue, and average spend by segment.