Digital Marketing Manager
Job Description
The Digital Marketing Manager is responsible for leading the company's digital marketing strategy, managing ad budgets, and driving digital acquisition funnels. The role leads the marketing team to optimize online presence and maximize campaign ROI.
Required Qualifications
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Bachelor’s or Master’s degree in Marketing, Digital Media, or Business Administration.
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6–8 years of experience in digital marketing, including 2+ years leading a team.
Preferred Skills
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Deep expertise in performance marketing, growth hacking, SEO/SEM strategies, and analytics.
Experience Required
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6+ years managing end-to-end digital marketing strategies, media spend, and technical teams.
Responsibilities Duties:
Key Responsibilities
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Coordinate and execute multi-channel digital strategies, budget allocations, and performance frameworks.
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Prepare quarterly marketing performance reports, conversion forecasts, and executive briefs.
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Review digital acquisition channels to reallocate budget toward high-performing ad segments.
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Coordinate with brand leaders, web developers, content strategists, and external agency partners.
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Monitor digital marketing metrics (CAC, LTV, ROAS) and optimize overall acquisition loops.
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Maintain complete compliance with corporate brand guidelines and online data privacy standards.