Digital Marketing Specialist
Job Description
The Digital Marketing Specialist is responsible for executing performance marketing campaigns, managing social media channels, and driving SEO/SEM growth. The role builds digital brand visibility and generates measurable online leads.
Required Qualifications
-
Bachelor’s degree in Marketing, Communications, or Digital Media.
-
3–5 years of hands-on digital marketing experience managing paid and organic performance channels.
Preferred Skills
-
Active certifications in Google Ads, Meta Blueprint, or Hubspot; proficiency in Google Analytics (GA4).
Experience Required
-
3+ years of experience running digital campaigns, managing ad budgets, and executing content strategy.
Responsibilities Duties:
Key Responsibilities
-
Coordinate and execute paid ad campaigns (Meta, Google, LinkedIn), social content schedules, and email workflows.
-
Prepare digital marketing performance dashboards, campaign ROI checks, and web analytics logs.
-
Review site traffic trends, conversion funnels, and click-through rates to optimize digital ads.
-
Coordinate with graphic designers, copywriters, external media agencies, and sales leads.
-
Monitor online brand messaging to ensure consistency across social media and digital channels.