Marketing Specialist
Job Description
A Dubai-based travel company with more than 20 years of experience delivering exceptional holiday experiences worldwide.
• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 3 years of marketing experience, preferably within the travel, tourism, hospitality, airline, or leisure industry.
• With hands-on experience managing Meta (Facebook & Instagram), Google Ads, SEO/SEM, email marketing, and social media campaigns; With experience using Google Analytics or similar reporting tools to monitor campaign performance and generate actionable insights.
• Must have strong skills in content creation, copywriting, Canva or Adobe Creative Suite, and basic photo/video editing.
• Arabic and English language proficiency is highly preferred.
Responsibilities Duties:
• Develop and execute creative digital and traditional marketing campaigns that increase brand awareness, customer engagement, and travel bookings.
• Manage social media platforms, website content, email marketing, and paid advertising while creating compelling promotional content for travel packages and seasonal offers.
• Analyze campaign performance, market trends, and competitor activities to optimize marketing strategies and maximize ROI.
• Collaborate with sales, operations, and travel partners to launch successful promotions, events, partnerships, and customer acquisition initiatives.